Objective of the Data Mining is to discover "treasures", i.e. hidden relations, patterns and trends in electronic customer and sales databases in order to use them for a substantially improved marketing and more efficient sales. To be able to solve this task, you need not only a good Data Mining analysis tool, but the necessary know-how too!

To cause IT university graduates to become acquainted with the topics of Data Mining and Analytical CRM and to get this know-how, the Data Mining Cup was initiated that takes place every year, with the participation of well-known partners and sponsors.

The highlight of the Data Mining Cup will consist in the Data Mining User Event Days. They form an optimal platform not only for students, but also for people from the economy who are interested in Data Mining, to inform themselves about news in the field of Data Mining and Analytical CRM.