 | Dr. Wolfgang Martin
(independent Analyst) |
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Risk Management Meets Customer Relationship Management . The Bale II
Impact on Data Mining
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The Bale II convention puts high pressure not only on banks to create
risk segments for delivering the Probability of Default of their
customers. It is based on a sophisticated and comprehensive methodology
prescribing how to split customer risk into different segments. This
requires tons of customer-data to be collected and analyzed, a new
business driver to data mining.
Leading customer-oriented enterprises are recognizing that the Basel II
convention is not only an effort for considering customer as a risk.
Indeed, the Basel II analysis enables them to learn more about their
customers by using the power of Customer Behavior Modeling (CBM) with
it.s predictive modeling capabilities applied to Basel II risk
segmentations. This enables enterprises to push customer value and
customer potential beyond today.s imagination.
The keynote will address how CBM based on Basel II compliant risk
management can exploit the full up- and cross-selling potential as well
as retention risks of customers.
More
information about the author
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