Competitive Intelligence (CI) is a subset of Business Intelligence. It is all about continuous and comprehensive monitoring of markets, competitors and competitors’ products, customer expectations, new patents and technologies for making better decisions. For enterprises under the Sarbanes-Oxley-Act, CI is a legal obligation. Traditionally, CI was part of corporate strategic planning. Today, web 2.0 technologies and methods operationalize CI in a similar way like BI. This impacts all layers of CI: collecting and acquiring of data as well as analysis and publication. Via web 2.0 concepts, new data is created by new customer interactions like customer experience management and new data sources like Blogs and other networking constructs can be exploited by semantic market monitoring technologies. Data like this empowers real-time monitoring of products, prices, placements and promotions of competitors. Typically, this data is unstructured. It triggers new applications not only for data mining and visual interactive analysis, but also for text mining and knowledge management.

Die Keynote-Vorträge sind im Rahmen der Fachkonferenz vom 19.-21. Juni 2007 zu hören.