prudsys personalization summit 2015 for retail

On June 29 and 30, a number of well-known companies will get together in Berlin at the prudsys personalization summit 2015. They will exchange ideas about business scenarios involving personalized customer approaches, provide each other with insight when it comes to successfully implemented personalization projects and discuss the future of retail. The event is also the stage for awarding the best solutions in the “DATA MINING CUP 2015” as well as the “Personalization Award 2015”.

Using personalization solutions in retail enables a personalized customer approach across all channels with the goal of retaining customers over the long term and increasing sales. The prudsys personalization summit (for retail) in Berlin, known until 2014 as prudsys User Days, is the key event for news and trends in the field of dynamic omni-channel personalization. A number of companies and experts in e-commerce as well as from stationary trade will exchange ideas about successfully implemented business scenarios involving personalization at the 2-day conference at the andel´s Hotel in Berlin on 29th to 30th June 2015. In more than 20 presentations, companies and market experts will present technological innovations and provide insight into the potential of intelligent real-time analysis and the future of omni-channel business.

Personalization and the future of trade: Recommendations, marketing automation and dynamic pricing

The conference program includes presentations from first-class speakers. For example, Dr. Michael Thess (Managing Director of prudsys AG) provides some insight into new developments, functions and features of the personalization software prudsys Realtime Decisioning Engine (prudsys RDE for short), which is already in use by over 200 retailers around the world. Viktoria Zenker (Business Division e-commerce) from Douglas GmbH, August Harder (Head of IT/Production) from the Coop Group and Mathias Schwenck (Head of Department IT/BI) and Frank Gimbel (Product Manager) from show how the prudsys RDE has been successfully used in the recommendations, marketing automation and dynamic pricing business cases. Well-known industry experts like Alexander Graf (, Karl-Heinz Land (neuland) and Dr. Kai Hudetz (IFH Köln) provide insight into the future of retail and encourage animated discussion amongst conference participants.

prudsys AG will also award the “Personalization Award 2015” for best practice personalization models in retail on the evening of the first day of the event.

DATA MINING CUP 2015: Who are the up-and-coming analysts

As part of this year’s prudsys personalization summit, the best up-and-coming analysts from the DATA MINING CUP 2015 will be awarded. More than 188 teams from 48 countries took part in the world renowned student competition in the field of intelligent data analysis. As in past years, the task was to solve a currently relevant practical problem. Competitors had to take anonymized historical order data with accompanying coupon generation from a real online shop and use it to develop a model that would make it possible to predict the redeemed coupons and the shopping basket value for new orders.

The prudsys personalization summit 2015 at a glance:

When: June 29 and 30, 2015
Where: andel´s Hotel Berlin
More information and registration: